First of all if you don’t have Instagram….GET INSTAGRAM!!! So many people have Instagram but are unsure of how they can use it to grow their business. Instagram is essentially free marketing and all businesses should be taking advantage of it!
Instagram can be used in the most basic way and still be effective, it is better to have a presence and be consistent than to not! Social media can be intimidating to those that haven’t got experience using it or just have no idea where to start…but the best way to know how to use it is to simply just use it.
You may not think that your business belongs on Instagram or you don’t have any content that you think you could post but with some planning and research you could find so many things to post about! Customers use Instagram to shop online, whether they are searching a specific business by name…or by location…or by hashtag…or by clicking on tags, they are shopping around on Instagram! And they could come across YOU if you utilize the platform in the best way possible!
You may not have hours and hours to put into Instagram but you don’t need to! You don’t even have to post daily, you can always stick to posting 3 times a week and see if you can manage to increase that as time goes on. If you need help with managing your social media then Immortal Monkey offer Done for You Packages for a variety of different industries (link to: https://www.immortalmonkey.co.uk/courses/).
It doesn’t matter what type of business you have, Instagram can be used for any sector…industry…niche…it can work for practically any business!
Instagram gives you the opportunity to reach the people you want to connect with, as long as you KNOW who your audience then you know how to attract them. This is where you can use analytics and insights to see what is working best for your account. One of the best places to start is simply by looking at all your content or going back as far as you can and seeing your likes and comments, this is where you can figure out the type of content that your audience is enjoying and what they are engaging with the most. This is important to know as it will help you understand what type of content you need to create that resonates with your target audience. Keeping up to date the your Instagram insights will allow you to cut out any content that isn’t working and focus on providing more of the content that your audience will engage with.
When you have figured this out you can add your hashtags and figure out which posting times work best for you, these things normally fall into place as your are figuring out what the right content is for you to be putting out.
Once you feel comfortable with Instagram start to incorporate more features when using the platform. Instagram is continuously bringing out new features and it’s up to you to try them and see how they work! These features will help you increase your visibility when used and will assist you in reaching out to the people that you want to connect with.
A lot of people are always unsure of whether they can share personal content on business accounts and the answer is YES YOU CAN! Sharing personal content is a great way to connect with your followers and showing them what you are up to in your personal life or behind the scenes can help your audience relate to you more. It’s such an amazing way of building relationships and trust with your followers and will also lead to them investing in your products and services! Having a good balance of business and personal content is such a good way of breaking a barrier for a business/customer relationship as people don’t just see a faceless brand, they get to see the person behind the business.