Top 10 Instagram Updates in 2024 to Supercharge Your Small Business Growth

Instagram has been on a roll this year, introducing features that can transform the way small businesses connect with their audiences. From new tools for deeper engagement to updates that make content creation easier, 2024 has been packed with opportunities to grow your reach and engagement. Here’s a roundup of the top 10 updates, along with easy-to-implement tips to get the most out of each one.

1. Add Notes to Posts and Reels

This feature allows users to attach 60-character notes to posts and Reels, visible to mutual followers or Close Friends. Think of it as a sneak peek or CTA that grabs attention before viewers even read your caption.

Tip: Use Notes to highlight offers, ask a question, or tease new content. For example, “Don’t miss our biggest sale yet! Click to watch!” encourages clicks and drives engagement

2. Live Account Links in Posts

Clickable tags now make it easier to direct traffic to collaborators or partner accounts.

Tip: Collaborate with another small business or influencer. Tag them in your posts to cross-promote and expand your reach. When running a giveaway, this feature is perfect for encouraging followers to engage with both accounts.

3. Save Comments from Reels and Posts to Stories

Instagram now allows you to share comments from your Reels or posts directly to your Stories, turning audience feedback into engaging content.

Tip: Share positive customer feedback or testimonials as a Story to build trust and encourage interaction. It’s a simple way to showcase your reputation and spark new conversations

4. Carousel Expansion: Up to 20 Slides

Instagram now allows up to 20 slides in carousels, perfect for storytelling and detailed showcases.

Tip: Use this for “How-to” guides, product spotlights, or event recaps. Each slide provides another chance to capture your audience’s attention

5. Clickable Links in Reels for Meta-Verified Users

Meta-verified users can now add clickable links directly to their Reels, streamlining the journey from content to conversion.

Tip: Use clickable links for limited-time offers or event signups. If you’re not verified, drive viewers to the link in your bio using clear CTAs

6. Enhanced Collaboration Features

The new Collaboration tab makes it easier for businesses to find and partner with creators. Simply toggle your profile to indicate that you’re open to collaborations.

Tip: Turn on your collaboration feature and reach out to Instagram-suggested partners for co-branded content or giveaways. Collaborations are a cost-effective way to boost your visibility

7. AI Stickers for Stories

Custom AI-generated stickers allow you to add a personal, branded touch to your Stories and DMs.

Tip: Create fun, on-brand stickers to build recognition. For example, use motivational quotes or quirky designs that align with your brand’s tone

8. Broadcast Channels Allow Replies

This update lets channel owners enable replies, creating a two-way communication stream with subscribers.

Tip: Use replies to gather feedback or ideas for your next product launch. Encourage your audience to share their thoughts, creating a sense of involvement and loyalty

9. Reel Editing: Save and Re-edit

You can now save a copy of your Reel, delete the original, and make edits without starting over.

Tip: Use this to update outdated content or fix mistakes. If a post underperforms, tweak it to optimise hashtags Yes, they still work!)  or visuals and re-upload for better results.

10. Story Comments

Followers can now leave comments directly on your Stories, creating a new layer of public engagement.

Tip: Post engaging Stories with prompts for comments, like “What’s your favourite from our new collection?” This encourages interaction and builds community.

Final Thoughts: Unlock More Instagram Secrets

From improved collaboration tools to creative Reels features, Instagram’s 2024 updates empower small businesses to connect with their audiences in more meaningful ways. By incorporating these tools into your strategy, you can boost engagement, visibility, and conversions without overhauling your entire workflow.

Ready to take your Instagram strategy to the next level? Join my Members Area for in-depth training on these features and more. As a special gift, use the code DEC24 at checkout to get FREE access this month. Don’t miss this opportunity to level up your Instagram game and start seeing real results for your small business.