5 Ways to Use UGC to Create an Incredible Instagram Strategy

If you’re looking for an authentic, impactful way to connect with your audience on Instagram, user-generated content (UGC) is your secret weapon. Not only does it build trust, but it also saves you time while showcasing your products in a genuine, relatable way.

Here are five tips to help you harness the power of UGC and create an Instagram strategy that stands out:

1. Encourage Customers to Share Their Experiences

Your happy customers are your best ambassadors. Encourage them to share their experiences by creating posts, Stories, or Reels that feature your products. Make it easy for them by providing hashtags or tagging instructions.

Pro Tip: Run a contest or giveaway to inspire even more users to share their content.

2. Repost UGC Strategically

When you share UGC on your feed or Stories, it’s important to stay on-brand. Use consistent filters, captions, or design elements to ensure the content aligns with your aesthetic. This keeps your Instagram profile looking polished and cohesive.

3. Create a Branded Hashtag

A unique branded hashtag is a simple but powerful way to collect UGC. Encourage your audience to use it when posting about your products. This makes it easier to find their content and gives your brand a stronger presence on Instagram.

Example: The brand Hot Tea Mama uses UGC incredibly well, leveraging customer posts and their branded hashtag to tell authentic stories about their products. Want to know more? Listen to my Estelle Meets episode with founder Bethan Thomas, available exclusively in the Members Area!

4. Collaborate with Influencers and Brand Ambassadors

Collaborating with influencers or ambassadors can amplify your UGC strategy. Choose partners who align with your brand values and can authentically showcase your products. Their content not only boosts your credibility but also expands your reach to their audience.

Want to Master UGC?

For a deeper dive into building an effective UGC strategy, join the Members Area! For just £15 per month, you’ll get access to an exclusive training on UGC that includes:

✅ Step-by-step guidance on collecting, curating, and sharing UGC

✅ Proven strategies to inspire your audience to create content

✅ Insights on how to use UGC to build trust and drive sales

You’ll also find the Estelle Meets episode featuring Hot Tea Mama’s founder Bethan Thomas, where she shares insider tips on how her brand uses UGC to connect with customers.

Why Join the Members Area?

The Members Area isn’t just about trainings—it’s about transforming the way you use Instagram to grow your business. With access to expert advice, actionable strategies, and a supportive community, you’ll have everything you need to succeed—all for less than the price of a takeaway coffee each week!

Ready to unlock your Instagram potential? Join today!