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Instagram launch Subscriptions! Make more money on Instagram in 2022!

updates Jan 24, 2022

BIG news!! Instagram have started trialling subscriptions...another way to earn money using Instagram in 2022!


Instagram recently began testing paid subscriptions with a few content creators and influencers in the US, allowing them to charge their followers a monthly fee in exchange for exclusive content, live videos, stories, and a purple badge next to their username to show they are subscribed when they interact with the creator.

While the paid subscriptions feature is only available to a few content creators in the US, the feature has now been spotted in India with pricing tiers to subscribe to some content creators in local currency.

For the test launch, creators have eight different monthly price points to choose from, according to an Instagram spokesperson: 99 cents, $1.99, $2.99, $4.99, $9.99, $19.99, $49.99 or $99.99.

Instagram will not be taking a cut of revenue until at least 2023, when parent company Meta is expected to begin collecting fees from creators on Facebook and Instagram. Though the company has not yet disclosed what the revenue share percentage will be come 2023, at the earliest, Meta CEO Mark Zuckerberg has previously said the cut will be less than 30%.

The app also shows the purple badges next to a username, and details of what subscribers are entitled to such as subscribers-only stories, exclusive live videos along with the previously mentioned subscriber badge.

Instagram said "Starting today, we’re beginning to test subscriptions with a handful of creators who will be able to set a monthly price of their choice, unlock a “subscribe” button on their profile and offer the following benefits to their subscribers:

Subscriber Lives: Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply.

Subscriber Stories: Creators can create stories just for their subscribers, allowing them to share exclusive content and to use interactive story stickers with their most engaged followers only.

Subscriber Badges: Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers.

So what does this mean for you and your business?

If you are in the UK...we have a while to wait until this rolls out however NOW is the perfect time to be building relationships and offering value so that when the feature does drop in the UK, your followers already like, know and trust you and will be ready to invest!

Start thinking about ways that YOU could serve your community via a membership site.

Here at Immortal Monkey HQ the team are buzzing with ideas we can wait to share with you all!


Until then why not join our Immortal Monkey Members Only Area and get access to tonnes of insta trainings and resources to help you make money using instagram including exclusive interviews with businesses already smashing it on Instagram. From TVs chefs to Celebrity Hairdressers and Travel Gurus...we have it all inside the Members Only area. Use the code MOA and sign up for just £5...code valid for limited time only.