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instagram highlights showing examples of how to use to showcase results and testimonials as a small business

Instagram Highlights - All you need to know

top tips Sep 18, 2023

🌟 Illuminate Your Biz: Instagram Highlights 101 for Ultimate Visibility! 🚀

Hey there, Insta-enthusiasts! 📸 Ready to shine a spotlight on your business that's as dazzling as a disco ball? Hold onto your hats, because we're about to dive headfirst into the wonderland of Instagram Highlights – the secret weapon that can turbocharge your business visibility in a snap! 🌈

What are Highlights, Anyway?: Think of them as your Instagram hall of fame. Highlights are those delightful circles right below your bio that showcase your top stories – those precious moments you want to immortalize. They're like the ultimate Greatest Hits album for your brand!

Highlighting Your Brand Brilliance: So, what can you use them for? Endless possibilities, really! From showcasing your latest products, sharing client testimonials, offering tips and tricks, to giving a sneak peek behind the curtain of your business – Highlights are your brand's personal VIP lounge.

Tips for Stand-Out Highlights:

  1. 🎨 Design Harmony: Keep a consistent cover design for your Highlight icons. It's like giving your brand its own signature style. Pro tip: Use tools like Canva to create eye-catching cover images that match your brand's vibe. Did you know we have a full canva training inside our Members Only Area? More than 20 trainings to help you grow your business on Instagram and just £15 to join!
  2. 💡 Punchy Titles: Give your Highlights catchy names that reflect their content. "Sneak Peeks," "Customer Love," or "Pro Tips" – these titles are your headlines, enticing visitors to dive into your content treasure trove.
  3. 🎥 Curation Magic: Curate your top-performing Stories into Highlights. These are the moments that resonate with your audience, and by showcasing them, you're creating a highlight reel of your brand's best moments.
  4. 📍 Categories Galore: Organize your Highlights into categories that make sense for your business. This not only helps your visitors navigate easily but also allows you to target different aspects of your brand.
  5. 🚀 Refresh & Revamp: Don't let your Highlights gather dust! Regularly update and refresh your content. Highlight your latest products, share recent wins, and keep your audience engaged with fresh glimpses into your brand's world.

Now, why are Highlights the secret ingredient to growing your business visibility on Instagram? Buckle up – here's the scoop:

Highlights are like your business's greatest hits album, available for your audience to binge-watch at any time. When visitors land on your profile, these gems offer a quick and captivating glimpse into what your brand is all about. It's like having your business's highlights on repeat mode!

By showcasing your expertise, products, and personality through Highlights, you're positioning yourself as a go-to authority in your niche. When visitors see that you're a wealth of knowledge, they're more likely to hit that 'Follow' button and stick around for more.

So, fellow Instagram luminaries, let your Highlights be the shining stars that guide visitors through your brand's journey. From sleek cover designs to engaging content categories, each Highlight is a pixel of your brand's radiant tapestry.


Ready to elevate your business's visibility?  Let's light up your Instagram stage together! 🌟👉 Ready to elevate your Instagram game click here to book a 1:1 power hour session!