From One BBC Interview To Twenty Pieces Of Content. How To Maximise Your Media Coverage

Most people see a radio interview as a single moment. You are live on air, you share your tips and then the moment is gone.

As a PR strategist I see something very different. I see one brilliant piece of media that can be stretched into at least twenty separate pieces of content that work for you long after the microphones are switched off.

This blog breaks down how I am taking my interview with Vic Minnett on the BBC CWR Mid Morning Show and turning it into a full content ecosystem for my brand and for my clients. You can use the exact same approach for your own features.

Step 1. Capture and save the asset

The first job is always to save whatever you can.

In this case I grabbed the recording, created a transcript and pulled out the strongest sound bites. Phrases like

• Be consistent

• Let your weirdness shine

• Your vibe attracts your tribe

These become hooks, headlines, pull quotes and video overlays.

Step 2. Decide the angles

For the BBC CWR interview there were three main angles

• How any business even a prop shaft company can build a brand using social media

• Simple tips for boosting your visibility

• The importance of personality and authenticity online

From those angles we mapped out both value content and sales content that could naturally follow.

Step 3. Turn the interview into long form content

From this single interview we are creating at least two long form assets

1. A blog sharing my top social media tips featuring the Dave Mac Propshafts example

2. This blog showing exactly how we turned one interview into twenty pieces of content

Both of these are ideal for SEO, email traffic and future PR proof.

Step 4. Create social media content

Next comes social. For this interview alone I am creating

• A post announcing the BBC CWR appearance and talking about the power of social media

• A value post sharing some of the tips I gave on air and inviting people to read the full blog

• Two LinkedIn versions of those posts written in a slightly more professional tone

• Snippets and quotes that can be turned into story slides and carousels

• A reel using video from the studio with captions and a clear call to action

This is where shout outs are important too. In this case we will tag Dave Mac Propshafts, link to their Instagram in my blog and emails and add their profile link in the comments on Facebook and LinkedIn.

Step 5. Email your audience

I am also sending an email to my list that

• Shares the fact I was on BBC radio

• Gives a short sample of my social media tips

• Links through to the full blog post

• Explains how I got onto radio in the first place

• Shows that this is exactly the kind of visibility I create for my clients

Inside that email I also remind people of my PR offers. The £99 guaranteed feature, my monthly PR packages and my one to one Power Hour sessions.

Step 6. Turn it into a client resource

Every PR client who works with me receives a bonus resource called “Twenty Ways To Maximise Your Media Feature”.

It is a simple checklist that shows you all the ways you can reuse, repost and repurpose each piece of coverage you earn. Not just on the day of the interview but for weeks and months after.

This BBC CWR appearance will become a live case study to show exactly how powerful that resource can be when you actually use it.

Step 7. Use it as future proof social proof

Finally this interview does not only live in my content. It lives in my positioning.

It gets added to my speaker bio as “As heard on BBC CWR”. It will feature on my website as a credibility badge. It will be referenced in PR pitches when journalists ask for examples of experts who can talk about social media and small business.

The full twenty ways

Inside the free download I give the full list of twenty ideas. Here are a few of them to get you started

• Blog posts

• Email newsletters

• Social media posts on every platform

• Reels and TikToks

• LinkedIn articles

• Quote graphics

• Media page on your website

• Speaker and press bio updates

• Pitch templates for more coverage

“Twenty Ways To Maximise Your Media Feature” is also included as a standard bonus for every PR client I work with so you always know how to keep the momentum going.

Shout out and thank you

A huge thank you to Vic Minnett and the BBC CWR team for inviting me on to talk about social media and to Kieran at Dave Mac Propshafts for being the perfect example of what happens when you lean into your personality and show people what you do in a fun way.

You can check them out here
Dave Mac Propshafts on Instagram: https://www.instagram.com/dave.mac.propshafts/ 

And if you are ready to start landing your own media coverage and learn exactly how to turn one appearance into twenty pieces of content and more you can learn about my PR offers over on my instagram account...and if you have any questions at all simply drop me a message.