
Evaluating Your Year on Instagram: Preparing for a Successful 2025
Dec 16, 2024When it comes to crafting a successful Instagram strategy for your business, the first step should always be to reflect on what has already worked for you. December is the perfect time to evaluate your Instagram efforts over the past year and prepare for the new year with fresh insights and strategies.
What to Look at and Why
Reflecting on your most successful content gives you a clear idea of what your followers want to see. The easiest way to do this is to dive into your Instagram insights. (For a detailed training on insights, check out our Members area!)
Success can mean different things to different people, so it's important not to just focus on views or likes. Instead, consider what the target was for each piece of content or for the month as a whole. For example, if your goal was to get people to comment on a specific reel or post so you could DM them with an offer or freebie, the like count wouldn’t be the right metric to measure success. Instead, you'd look for a higher number of comments than the average post, which indicates that the content was effective.
Analysing Your Best Content
If you haven’t kept track of your monthly goals, start by identifying content that got the most reach, views, or shares (shares are particularly important!). Look for standout pieces of content and analyse why they performed well.
**Reach and Views**: High reach and views indicate that the content was widely seen, which is great for brand awareness.
**Shares**: Content that is shared often resonates strongly with your audience, providing value that they want to pass on.
**Comments**: High engagement in the form of comments can indicate strong interest and provide opportunities for direct interaction.
Planning for the New Year
Once you’ve identified your top-performing content, use this information to shape your content plan for the next few months. Incorporate more of the content types that resonated well with your audience. To stay organised and track your progress, use our Amazon best-seller, **Insta Queens Guide to Content that Converts**.
Start setting specific goals for each month of the upcoming year. Whether you want to grow your following, increase engagement, or build stronger relationships with your audience, having clear objectives makes it much easier to measure success.
Setting Goals for January 2025
What are your goals for the first month of 2025? Do you want to boost your follower count? Perhaps you’re aiming to increase engagement on your posts or foster closer relationships with your audience? Whatever your goals, defining them clearly will help you create targeted content that delivers results.
Join Our FREE Instagram Community
We’d love to hear about your goals and help you achieve them! Join our FREE Facebook community, **The Instagram Gang**, where we can celebrate your wins together and support each other in reaching new heights on Instagram.
By reflecting on what worked well this past year and setting clear goals for the new year, you can create a focused and effective Instagram strategy. Use your insights to guide your content creation, and don't forget to track your progress. Let's make 2025 your best year yet on Instagram!
Ready to get started? Head over to our Members Area for full training on Instagram insights and join The Instagram Gang to connect with like-minded business owners. Here's to a successful and engaging year ahead!
What are your goals for the first month of 2025? Share them with us and join our community to keep the momentum going!