VIP Guest Contributor – Cherish Reardon – Popsy Clothing

Guest Contributor – Cherish Reardon – Popsy Clothing 

If somebody had told me 3 years ago that I would be giving tips to business owners to help them with their social media I would have laughed! When I set up Popsy Clothing I had absolutely no idea about Facebook as a platform for a business. I used it to catch up with friends, upload a few pictures but selling on there? Not a friggin clue! That’s why looking back I’m not surprised that I really struggled and didn’t get any sales! I couldn’t work out why my post wasn’t being seen, I didn’t understand why my posts didn’t get any responses when I would post and I could barely spell algorithm let alone understand it. I knew if my business was going to work, I really needed to spend the time learning about Facebook and finding all the tips I could get. I have spent many hours, I’ve cried, I’ve learnt, and I’ve put into practice all the tips and as a result my business has grown. In fact, around 90% of our business is from Facebook! I wanted to condense what I’ve learnt over the last 3 years into a really short, back to basics segment. I would be sat on my laptop with my earphones in at 3am listening to videos and let’s be honest – who has the time for that? 

So what will you learn? All about community. My absolute favourite topic! My community of nearly 60,000 has not only grew my business but also has become a really special part of my life. I believe Facebook, building your community and using Facebook groups is one of the best ways to grow your business and I am really passionate about helping business women know how they can do it affectively!  

Cherish x